Unibet are a huge name on the European gambling scene with over 14 million registered players. They were founded in Sweden in 1998 as a telephone betting operating and within a year had expanded into the online marketplace. The company established its headquarters in Malta and by 2003 had branched into the casino and live betting fields.
As well as serving many European countries, Unibet now operates in other areas of the world including Australia and New Zealand. In 2004, they became one of the first bookmakers to offer a mobile service and they have taken over many other betting software and gaming companies throughout their history.
Unibet were first listed on the NASDAQ OMX Nordic Exchange in 20014 and now form part of the Kindred Group which also owns Stan James and 32Red. They are licensed by the Lotteries and Gaming Authority of Malta.
Punters that flocked to Unibet in the early days were drawn by the good value on offer and that is something that the company has tried to maintain throughout its many stages of existence.
On top of that, they have added a really good range of sports and events to genuinely put them on par with their biggest rivals. Few companies can claim to offer such sports as bandy, cyclo-cross, floorball, futsal, pesapallo and trotting in their portfolios and this is one of the things that makes Unibet stand out.
Much of this dedication to offering a deep range of betting options is driven by their claim to be “By Players, For Players.” This diversity has helped to boost their profile and reputation amongst regular gamblers. What’s more, they remain one of the few bookies to run an Asian Handicap market, giving punters even more choice on major events.
The overall betting experience would be further improved if they offered some kind of guaranteed odds offer on horse racing. This is one area where the company falls short of its major rivals.
Unibet offers a decent selection of live bets and plenty of markets within each live event. There is a tab in the menu to access live betting and you can switch between events that are live now or those that are coming soon. Some live events have well over a hundred live betting options available at any one time and there are plenty of statistics available across most events.
Live streaming is also available and can be accessed by those with a valid account. Most major leagues and events are covered including La Liga, Bundesliga, Serie A, Ligue 1, English FA Cup, tennis, darts, NBA, NHL and all UK and Ireland horse racing. It is even possible to watch multiple streams at the same time.
The mobile app is available in most regions on Android and Apple devices. The app is just as slick and easy to use as the main site and is a great choice for betting on the go.
Withdrawals and deposits
Unibet customers can deposit or withdraw funds using any of the following methods: • PayPal • Skrill • Visa • Maestro • MasterCard • Paysafecard • Neteller • UKash • Switch • Entropay • Bank Transfer
Processing times depend on the payment method and punters should refer to the provider for more information.
Bonuses and offers
Unibet offer a money back offer of £30 to all new customers, although this may vary depending on your region and currency. To qualify, players must register, opt in and place a minimum deposit of £10 in their account. If the first bet loses, Unibet will refund the stake as bonus money, up to a maximum of £30. Only bets placed at odds of 1.4 or more will qualify for the offer. The bonus is not available to withdraw until the customer wagers the equivalent amount three times. This is standard practice for this type of bonus and encourages you to use the site a few times after your initial bet.
At the time of writing there were six other ongoing sports offers available to existing customer including in-play bet club, refer a friend bonus, accumulator boost and a free live bet offer.
The Unibet help page is very impressive with clear and concise guides on every aspect of the site. The chances are that you will find the answer to your query quickly and easily in these guides. If you still need help, there is a Unibet community forum, a 24/7 chat line, a Freephone number (for UK customers), an international phone line and an email address.
They may not be one of the traditional established names but there is something about Unibet that is very appealing to regular gamblers. In fact, they have something of a cult following and have grown to become one of the top providers out there. Their website has a great look and feel and is very easy to use. The interface oozes quality and the odds are very competitive overall.
The company also scores highly for choice of markets and for their live in-play betting options. The horse racing section is still their weakest area but this has been improved in recent months. Hopefully they will introduce some kind of guaranteed odds system in the near future to bring them in line with their main rivals. Overall, Unibet are a great operator and it is no surprise to find that they have picked up a few awards along the way.