William Hill Review

William Hill

There are only a handful of bookmakers in the world that have been around as long as William Hill. The UK bookie first started taking bets way back in 1934 when punters would have to place their bets by post of telephone. At the time, gambling was still illegal in Britain.

In the 1960s, the company began opening betting shops across the country (many of which still exist today) and by the 1990s, they had entered the online market place. Today, they operate several online services including a sportsbook, casino suite and poker room.

Most people in the UK will recognise the William Hill name and be familiar with the company’s logo, even if they have never placed a bet. But although the name has stayed the same, the company itself has changed hands many times over the years and since 2002, has been listed on the London Stock Exchange. William Hill remains the largest bookmakers in the UK but since 2009, they have operated out of Gibraltar and are licensed in that territory.

Betting Choice

William Hill have a long association with horse racing so it will come as no surprise that this discipline is well served on their website. However, their expertise extends to all areas of the sporting world so punters will find more than enough events to choose from. In total, they take wagers on close to 30 different sports including American football, athletics, baseball, basketball, bowls, boxing, cricket, cycling, darts, football, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, motor racing, motorbike racing, pool, rugby league, rugby union, snooker, UFC and volleyball.

Within certain events such as football matches, punters will often discover more than 250 betting options and many more in-play, marking William Hill as one of the most comprehensive bookies out there. Few companies offer such a large selection of markets across so many events.

For this very reason, the William Hill website has become a one-stop portal for many punters who enjoy betting on a variety of sports but don’t want to keep switching between different bookmakers.

Live Betting

The live betting section of the William Hill website is one of the best available online. The live stats page is very detailed and full of useful information so you can follow the event live. And in many cases there are live streams available although not as many as can be found on some of their rival’s sites.

The in-play section can be accessed by a simple click of a tab at the top of the page but the current events are also displayed on the main sports page. The interface is easy to use and the odds are updated quickly and on a regular basis.

Live Streaming

The one area where William Hill is slightly lacking when compared to big hitting rivals Bet365 is in their live streaming service. They do offer live streaming across a range of events but the choice is less comprehensive. They do make up for it with their excellent live in-play graphics with detailed information of each event. What’s more, you do not need to have any money in your account to use the service.

Mobile app

William Hill’s mobile app ranks amongst the best available. The app is smooth, easy to use and gives you access to the company’s extensive range of markets and funding options. There are even some mobile promotions to reward you for using this service. All in all, it is one of the most satisfying to use and is a must for anyone who wants to bet on the go. It is available on iOS and Android version can also be downloaded via the William Hill website.

Withdrawals and deposits

William Hill customer can deposit or withdraw funds using various methods depending on your country of residence. Here are just of few of the most popular payment methods: • Visa • Maestro • MasterCard • Laser • Moneybookers • Bank Transfer • InstaDebit • Click2Pay • UKash • Bank Wire • Cheque • Quick Cash • Neteller • PayPal • Skrill • Paysafecard

Punters should consult the third-party operator for more information about processing times etc.

Bonuses and offers

New customers can claim a £30 bonus (value may vary if other territories) in the form of a free bet when they join. To qualify, customer must use the promo code relevant to their particular country and fill out their details to open an account. Once logged in, punters should fund their account with at least £10 (using one of the qualifying payment methods) and then place a bet with odds of 1/2 or better. Once the bet is placed, customers will get £30s worth of free bets placed into their account.

William Hill also offer a range of ongoing and one-off promotions for existing customers including guaranteed best odds of greyhounds and horses. You can also cash in your bet at any time on most events.

Terms and Conditions

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Customer Service

There are plenty of ways to contact William Hill with 24/7 phone numbers and live chat options available as well as an email service. The website offers a help section that can answer many questions without the need for making contact.


William Hill are a huge and trusted name in the betting world. Such is the level of brand loyalty that they have developed over the years that many punters would not dream of betting anywhere else.

Newcomers to the betting world are drawn by their detailed but simple to understand website which has a great look and feel. Everything about the William Hill website seems professional and well thought out.